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The Red Bull Guy - Dietrich Mateschitz

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TijmenDal
Posts: 4849 - Karma: 1,295
The guy behind Red Bull:

2006: http://www.forbes.com/lists/2006/10/DGAD.html
2007: http://www.forbes.com/lists/2007/10/07billionaires_Dietrich-Mateschitz_DGAD.html
2008: http://www.forbes.com/lists/2008/10/billionaires08_Dietrich-Mateschitz_DGAD.html
2009: http://www.forbes.com/lists/2009/10/billionaires-2009-richest-people_Dietrich-Mateschitz_DGAD.html
2010: http://www.forbes.com/lists/2010/10/billionaires-2010_Dietrich-Mateschitz_DGAD.html

Holy moly. Guy makes 1.4 billion in 4 years by selling a drink. And he only owns half the company. I mean, that Bill Gates got rich isn't much of a surprise to me, when everyone's using a computer. I mean, what Gates did was revolutionary, selling a drink isn't.

Just figured people would be interested in this as they're doing such good stuff for our sport.
Dec 21 2011 1:39PM
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iSmokeweed
Posts: 4793 - Karma: 1,370
he not only makes a drink. he has one of the best marketing schemes in the world.... i take that back. he has the best marketing scheme in the world. everything involving an action sport has a redbull logo somewhere.

and think of every convience store. they have like one row dedicated to monster/rockstar/etc. then they have an entire fridge dedicated to redbull.


Dec 21 2011 1:56PM
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TheClap.
Posts: 21664 - Karma: 4,140
Look at ALL the events they do, that brings is sooo much money.
Dec 21 2011 2:01PM
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TijmenDal
Posts: 4849 - Karma: 1,295
It costs them more than they generate I think. I don't think they have too much income except for the cans themselves.
Dec 22 2011 4:14AM
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Elg
Posts: 2998 - Karma: 3,880
there's no way hat guy made over a billion dollars just from selling cans.
Dec 22 2011 10:08AM
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Phil-X-
Posts: 7205 - Karma: 14,399
Think about all they do, events, sponsorships (and co. sponsorships), they made art of flight, and how many teams they own
Dec 22 2011 10:31AM
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theJones
Posts: 676 - Karma: 158
he didn't. His net worth is just based on the value of the company. Cash in his pocket wouldn't be anywhere close to that number.

Either way, red bull is the best thing to happen to action sports. They support everything.
Dec 22 2011 11:17AM
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hey-dude-its-me
Posts: 4238 - Karma: 412
meh some old guy who was already rich got richer

gopro guy has a waaayyyyy better story
Dec 22 2011 11:24AM
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feihlination
Posts: 8356 - Karma: 1,084
all the teams they have are directly money graves and all their events and sponsorships too. especially the formula one. but indirectly it seems to work.

they have a unheard equity ratio. you could literally make billions on a leverage buyout.

they dont produce the drinks themselves. they are literally only a distribution and administration company.


actually, it makes me crazy how you do that.
Dec 22 2011 11:32AM
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PON3
Posts: 3817 - Karma: 783
My small Methodists university even had redbull girls running around in the library during finals. Shit is everywhere.
Dec 22 2011 11:35AM
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snowdon
Posts: 2480 - Karma: 391
what's the story behind him?
Dec 22 2011 1:34PM
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General_Ripper
Posts: 3327 - Karma: 189
yea I want to know too
Dec 22 2011 1:40PM
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hey-dude-its-me
Posts: 4238 - Karma: 412
its worth reading but basically:

went with the love of his life to live on some island, bought beaded belts there and resold them when they came back, used the funds to start the company, slow start but kept with it.



not trying to take away from the orignial thread, Redbull is a more interesting company but that guy has like the best sucess story I've ever heard.
Dec 22 2011 4:43PM
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snowdon
Posts: 2480 - Karma: 391
^Thanks! That's pretty cool
Dec 22 2011 7:27PM
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