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sierra is a brand based on sierrasnowboard.com, a shopping site that sells sierra and other brands and it constantly has deep discounts. 70% off sale once every year. sierra boards were made by burton, they were basically just earlier burton boards with different graphics. then there was a lawsuit with burton because they went over the allowed discount limit on actual burton boards. the store in sacramento closed and they went bankrupt, and the owner sold the site to thehouse for 8 million i think? the house changed to to trusnow.com and is just another branch of thehouse now, shipping out of minnesota. but the brand sierra continued, so the skis are probably just made by some other manufacturer for them