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You here the term 'support the ski industry' a lot on newschoolers but what does it actually mean?
A lot of people say support the industry but what do they actually do to support it?
Yes, things like buying ski movies(instead of downloading) is supporting it, but is buying merchandise from companies like FD, Saga, ON3P etc considered supporting the industry rather than buying from large companies like Salomon, Oakley, K2 etc?
What I'm trying to say is what do deem as supporting the ski industry and what do you do to support it?