I believe you're referring to last years reasons jacket and I agree that was a hideous jacket. I don't think people here are exactly looking to look like a skittle but rather are thinking the following:
1. Annoyed that they went a completely different direction
2. Extremely limited color options
3. Site layout is terrible
4. Noticed pictures of the products are strenuous to look through and some of it seems to barely even represent the product
5. Were expecting more hoodies
All in all it seemed like a pretty big build up for so many changes in the company and when they are going this direction as radically as they are it's hard to support them. I understand that they had difficulties and many setbacks and I'm not criticizing them for that, however I would have liked to see some different product come out of this.