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hi_vis360
November, 2024

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Anyone in here in Marketing?

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johnnypsunami
Posts: 5024 - Karma: 221
If you are, you will appreciate my new blog: http://epicmarketingfails.blogspot.com/

I just started but it will have a bunch of marketing fails and then be backed up with how these marketers could have avoided failure. Basically you get to learn at other people's expense. I'm trying to make it funny AND educational. We'll see how it goes.

The first post is a QR code that is on the on-ramp of a highway. Check it out if you'd like. Thanks.
Nov 7 2011 1:31PM
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k-fred
Posts: 5363 - Karma: 1,598
niceee ill follow this every week =)

you take your cellphone to scan the QR and then you get cut by a cop because you were playing/texting on your phone lolz
Nov 7 2011 1:39PM
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johnnypsunami
Posts: 5024 - Karma: 221
^ ahaha. yeah it's not only impossible to scan, BUT illegal too!
Nov 7 2011 1:42PM
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SkierX
Posts: 16253 - Karma: 538
I'm not sure what's more appalling. The fact that the service provider thought that was a good idea, or the fact that there are people that are so lazy that they will pay $65 to avoid changing their own wheels out.
Nov 7 2011 1:47PM
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blong131
Posts: 2193 - Karma: 59
put it on tumblr and id follow you.
Nov 7 2011 1:49PM
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k-fred
Posts: 5363 - Karma: 1,598
my grandparents use that kind of service. some people are lazy and some are just unable to do that job
Nov 7 2011 1:51PM
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cab509
Posts: 806 - Karma: 34
seems entertaining enough to follow you for a bit. I too am in marketing and would have done the same thing you did.
Nov 7 2011 1:58PM
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johnnypsunami
Posts: 5024 - Karma: 221

Do I have to switch blog sites for that or is it possible to do with my current blogger blog?

Nov 7 2011 4:23PM
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blong131
Posts: 2193 - Karma: 59
just copy paste everyhting you post on blogger to tumblr. it will give you a broader viewer base.
Nov 7 2011 4:26PM
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johnnypsunami
Posts: 5024 - Karma: 221
Thanks for the idea. I will try that out.
Nov 7 2011 4:27PM
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johnnypsunami
Posts: 5024 - Karma: 221
hahaha - yeah see in that regard it was SO bad that the marketer in me just had to find out who thought it was a good idea.
Nov 7 2011 4:28PM
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ski@jaypeak2
Posts: 2805 - Karma: 470
marketing, capitalizing on stereotypes since 1776. but your blog is funny.
Nov 7 2011 4:31PM
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theBearJew
Posts: 10951 - Karma: 15,633
I can see what they were trying to go for. I didnt read your descriptions other than following hte link the QR code gave you. Their market is people who are changing tires on the sides of highways... Interesting idea but absolutely poorly executed.

And ill follow.
Nov 7 2011 4:32PM
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JStrathern
Posts: 8747 - Karma: 1,536
I'm in marketing, so threads
Nov 7 2011 4:33PM
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theBearJew
Posts: 10951 - Karma: 15,633
And I was in marketing, then i graduated and ended up in retail. Fuck retail, I want marketing back.
Nov 7 2011 4:38PM
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Snowcase
Posts: 11456 - Karma: 634
Write more than one bland article and repost, in a year.
Nov 7 2011 6:05PM
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feihlination
Posts: 8356 - Karma: 1,084
i wrote my bachelor thesis in marketing and i am somehow disappointed with the area.

i feel like you dont need any skills to be good, at least none of which you can learn at school.

and its always sort of the same and overpaid as fuck.
Nov 7 2011 6:33PM
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johnnypsunami
Posts: 5024 - Karma: 221
What's wrong with being overpaid? ahaha.

Where did you work man? I find that makes a big difference. I have been at a few different spots and sometimes you just have to change the scenery and atmosphere.

Gotta agree with you on the school thing though, I leverage very few skills from my university days studying International Business with a concentration in marketing in my current job. In a way that's a good thing because I found the stuff in university super boring and unapplicable in everyday life.
Nov 7 2011 9:19PM
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cubber
Posts: 1933 - Karma: 638
Zing on the comments, me gusta
Nov 7 2011 9:26PM
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feihlination
Posts: 8356 - Karma: 1,084
yeah thats the only thing, i didnt work at an agency so far or in a marketing dep. but we worked very close with an agency for a project in university and had weekly presentations of professionals and idk, maybe i have to see it with my own eyes before i judge it.

i am now making my master in finance though. a little diversification cant hurt.
Nov 7 2011 9:37PM
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Gameboy
Posts: 2657 - Karma: 127
MOAR!!
Nov 7 2011 9:39PM
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johnnypsunami
Posts: 5024 - Karma: 221

I'm gonna try and post something every Sunday.

BTW some guy in the comments section thought that a QR code on the highway on-ramp was a good idea. Feel free to comment ;)

Nov 9 2011 11:04AM
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lalalalaura
Posts: 6753 - Karma: 68
Not intentionally trying to be that big of a smart ass but:

It got your attention didn't it?

I guarantee if that company had merely put a billboard up in the same spot, we wouldn't be hearing about it.
Nov 9 2011 11:40AM
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feihlination
Posts: 8356 - Karma: 1,084
idk about that whole "attention" thing.

this is a little overplayed imo. a company could have its CEO kill 20 sheep with bare hands infront of the headquarters and yes, it would garner attention.



of course, attention is a strong thing today with all those ads everywhere, but just because you have someones attention doesnt mean he will buy your products.

best recent/NS-related example: pimp hands. they sell gloves bitch.

Nov 9 2011 11:45AM
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johnnypsunami
Posts: 5024 - Karma: 221
It only got my attention because it was so bad, and rattle my marketing mind so much, that I spent 25 minutes finding a close place to park, walking up the highway on-ramp and scanning the thing. I can pretty much guarantee no one else did that, and therefore the company got absolutely no attention.

If they had put a billboard in that same location, at least they would get some brand awareness. The QR code could be for ANY company in the world, unless you are able to scan it, it doesn't do anything for them... except get them on my blog.
Nov 9 2011 1:27PM
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johnnypsunami
Posts: 5024 - Karma: 221
Yeah exactly. There is good attention and there is bad attention. And then there is getting attention but no one is buying anything so that attention doesn't mean anything.

In this particular case, they aren't getting ANY attention because you can't figure out who the company is unless you scan the code, which we have discovered is impossible.
Nov 9 2011 1:28PM
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