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i love it. They ar emoving more in the way of style and fashion and not as much 4xxl 40 inch flashy skiing hoodies. They need to stay with their roots and provide flashy huge hoddies but of they want to be more than a broke skiing copmany they need to move towards a larger customer base.
how is this more fashion forward? its still a bunch of oversized, brightly colored hoodies with really basic designs. granted there are a few items that are better like the coaches jacket and a couple of the crews. honestly they need to go full on streetwear. they need to say skiing is cool and all but we are no longer going to cater to that demographic. they have a lot of great designs and ideas and their construction is usually good. but skiing is hurting the brand in the end. its limiting them so that they always have to go back and make sure the skiers are happy when they could be doing bigger and better things. also they need to ditch the 4xl and even 3xl. no streetwear brand should be miking hoodies that are more than 35 inches long.
Shenanigans. They are a streetwear company or do you wear sweaters and windbreakers skiing? As far as I've seen they cater every drop to the season and I'm assuming they're biggest season every year is winter where they sellout in weeks and kids come in drones to pay a hundred dollars for a hoodie. Why would they give that up? I rock their stuff and while I like meeting other kids on the hill who wear it I def get whuddups rocking jiberish just around. I know those kids ski which is what makes it cool it identifies with the skiing community. I agree if they want to get huge and expand then they need to focus on streetwear but honestly if they stop making the big stuff and focusing on skiers they'll be an abercrombie. Huge sizes like that is part of what makes them different and I'm sorry but you're stupid if you think they should stop. take a look around bst. They're shit is collectors items. And for the record op you are also dumb. Cream rainy day hoodie, every new lohi, and new crewnecks are dope. Get over it if you don't like it they're already selling out so someone did.