Replying to Urban Anger Management

So noticed a trend in ski movies, especially this year. Urban riders had more shots of throwing skis and bashing them everywhere, do their sponsors not care? I get the frustration of not getting the rail or shot you're looking for, honestly, if I was in charge of managing a team (or any other upper level position in the company, I would make sure people set a good image as a face of a company. Im a little in shock actually. An equivalent to me would be everytime Micheal Vick threw some shit pass, he wouldn't storm off and smash his helmet, not to mention how many destroyed helmets he'd have this year. Am I the only one who thinks this way?