Working in a ski shop is working for the retail industry. It's connected to the ski industry, but I wouldn't call it 'the ski industry'.
I've worked for several different ski shops in Oregon and California doing just about every job you could be involved with at a ski shop. I would have never said that I 'worked for the ski industry' in my time doing that stuff.
At least with me, being an orange name is giving people who have a question about the company I work for, a person who's RIGHT THERE to answer their questions regarding a product. I get PM's all the time with questions and I answer them as promptly as I can. I'm sure others do the same thing.
Also... if every kid and their mom who worked in a ski shop could get an orange name.. holy shit NS would be flooded with them, and there would be no meaning to it.