Replying to Heart in the Sponsors list?

whats with the heart on the right? what is it for?
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ARMADAS ARE THE BEST SKI!!!BUY THEM

And no, I'm not getting photo incentives from those ads. If i wanted to do that, I'd just say 'Rip Curl, Nordica, Marker, Level, Astrix.' See? Now i've made money.' - Brad Holmes to some idiot kid from Potland Maine

'If I had to think about my steeze it wouldn't be mine. It's got to come naturally. Style is your own way to be, to ride, to live.' - Dan Mavrey, Pro wakeboarder