I'm thinking this was a fairly recent move, and if you know anything about the production of skis, everything is placed way ahead of time.
As the 2011-12 skis are hitting stores right now, the majority of companies are ALREADY shooting their 2012-13 ski lines for catalogs/prepping for tradeshow season. So when you think of it like that, there is no way they could change the graphics as the skis have already been ordered way ahead of time.
Hence why Coreupt had to sell Colby and TJ's models long after they left the team...
Side note: here is an interest tweet from Candide not too long ago