Do you think maybe their price should go down? Someone charges 10 g's for a wedding, but there's a family friend who does it for 500, who do you think is gonna be taken? Of course the pro photog will take better photos than the family friend, but if they save $9500 in the process, you think they care that much? I find many (not all) artists have this sense of entitlement, where they feel like the worth of their work is so much greater than it actually is. Lets go with the price of $10000 for a wedding. Now lets say the guy puts in 100 hours of his time into the wedding (not very reasonable, but illustrates my point even more). At that rate, he's charging $100 an hour. Now this is the extreme, usually they won't put 100 hours into a project like that, so he's charging them MORE than $100 an hour.
I have a buddy who's a photog, and he charges 2200 flat for a wedding. He is a crazy good photog, who's been taking photos for years now and is going to school for it as well. If a photog wants to stay competitive, he shouldn't price himself out of the market. You need to build a name that people will pay for, not just charge people up the ass because a lens cost you $1500. Either make some money now so you can make more later, or make no money and bitch about how people with no "artistic integrity" are stealing your work. Oh, I obviously don't specifically mean "you," just bitchy ass artists who complain about shit but can't see shit from the perspective of the people who would actually be paying for their services.