ski shops are overpriced. it makes sense, they need to make a profit, but when i can buy the same jacket cheaper either new or used online, there's no reason i would go to the shop unless the difference was so minuscule that it really didnt matter either way.
oh, and you dont have to waste gas driving down to your shop, taking time out of your day, to figure out they do/dont have something you want. look online for 5 minutes, see what you can find, boom.
in theory, i would love to support local business, but as a starving college student, ill save a decent chunk of money any chance i get.