Replying to Promo Video using T2i/Final Cut X

Just finished up this video for the Woodinvile Whiskey co. using Final Cut X. There was quite a bit of frustration with the new final cut, could not figure out how to pan or zoom into pictures; if anybody knows how I would appreciate some advice. There are some benefits including synchronizing clips with external sound and creating text is a little bit easier as well as adding effects. For sound I used the Zoom h4n with a Rode NTG-2. Was first time using that setup, still need to figure out how to get humming out of it. Filmed with a T2i/Tokina 11-16 2.8/Canon 50mm 1.4. Always love critiques positive or negative.