this isnt real, it's an adverting exercise by a creative team from the netherlands called wonder years. it's something they've probably pitched to mcdicks.
my biggest criticism is the idea that the mcdonalds brand is "an inherent democracy". that's a pretty bold spin on what most of the civilized world would call "a global corporation that practices unfair labor, animal cruelty, and an unsustainable business model". esp. when this "inherent democracy" is enjoyed in places such as egypt, saudi arabia, and.. umm.. china.
but cheers to the wonder years for suggesting that mcdonalds become a hub for lower-income individuals, the obese, and minorities to share their misfortune on a global stage.