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My name is Tom and I am the owner of A******** apparel which is an online boutique store which offers apparel to the free skiing community. Our office is situated on St.Kilda road in the heart of Melbourne; from here we distribute all of our products and hold meetings with both clients and prospective investors.
Our store receives traffic from all over the world due to exposure from advertisements that we include on Facebook and new schoolers (free skiing forum). We offer products that are renowned for their high quality and pay close attention to the demands of our consumers which in turn leads to the high demand for our products. Currently our website is under redevelopment to accommodate for the changing trends and styles of our consumers. This redevelopment will have a major focus on a much more modern approach to fulfil the changing needs of media and to rejuvenate our dilapidated contemporary style. As we are under redevelopment A******** requires your assistance in two designs to be created which will project a new image and persona towards our consumers.
We require a logo (presentation 1) and a promotional poster (presentation 2) which will reflect what we can offer to our consumers. Our store appeals to a niche audience with a medium socioeconomic background, so this factor should be kept in mind throughout the whole design process.
The logo (presentation 1) should be approached in a young and modern manner. We would like the structure of the logo to be chosen at your discretion but it must include the name “A********”, this should be complimented by some kind of symbol which is reflective of our core values and ethos. Distinguished letterform should be used when complimenting the symbol so it has supplemental clarity which can be understood by a vast array of people from a very young age to people of a very old age. A point to consider is that “A********” has a very large focus on quality and the sport that we take pride in so a symbol embodying these two following qualities should be considered but is not imperative to the final design. Finally, another point of consideration for this presentation is that the logo will be applied to different parts of the business, including our website, business cards and signage etc.
For the poster (presentation 2) we would like a design which will reflect our coming winter collection. A modern theme should be considered for the poster which should include a skier wearing some of the styles that will be included in the coming collection. The poster should boast some kind of colour which will appeal to our younger audience though it is not necessary. The format of the poster should be of A2 size as to reflect clarity and expose detail within the design. Our store name should be included in the design accompanied by the logo previously designed; web address of our store and most importantly that it is our winter collection. Our poster will be advertised in bus shelters, on the internet and finally at our office.
Both these designs must appeal to the male gender from the age of 13 to 21 years old. Their parents who are of a higher socioeconomic manner must also be accommodated for, as they are going to be the purchasers of our products. If these designs requirements are fulfilled, A******** should have an effective persona that will stand out from the rest of our competitors.
If there are any concerns or queries please do not hesitate to contact me at any point of time.
A******** is looking forward to working in conjunction with you on this project.