I think it's fucking brilliant in hindsight...
1. The compass "true north" indicator deal on the top.
Canada's always claimed it's the "true north" so it's not a shameless plug by the ownership group as some dumbasses are calling it... In the Cold War Era it was always "fuck the Ruskis, Canada is the TRUE north..." and "the true north strong and free" is one of the lines in O Canada. Not only that, but compasses have been used on planes and any transportation device for navigation, since.. forever... and Jets are no different to that.
2. The round, Circle shape of the logo is similar to the logos of the Oilers, 79-90 Jets, Isles, Sabers, and Bruins. All of which are old school, classic logos that are cool because they haven't changed heaps over the years. I like the idea of that.
3. The logo's based on the Royal Canadian Air Force's Roundel - Who fly Jets, obviously, and share the same colours as the first incarnation of the Jets. Which is fucking SWEET. The OG Jets had a good relationship with the Military back in the day, and the Moose had plenty of Military Charities. True North is keeping this alive, and in a big way.
Yeah, you can say that the Jet's an CAF18 and not an Avro Arrow, and you can point out that the maple leaf in the middle is just pasting "WE'RE CANADIAN BITCHES'' all over the place, and perhaps sliding into Maple Leafs territory, but yeah... I still like it.
Plus... check out this jersey mockup. If they look anything like this, I approve.
(although, I say more red lines on the waist/arms would be an awesome touch)