You will not see Sammy or Simon in one of these videos because they are on Oakley for technical outerwear / apparel and only on Nike 6.0 for footwear. You will see Andreas, TJ and Jossi in the their marketing stuff because their Nike 6.0 footwear and outerwear / apparel. I left out the word "technical" for Nike's stuff because it is cheep price point stuff.
And if you look at the history of Nike in action sports they pay to play. Andreas was on ACG then moved to 6.0, because ACG was not popular in the states (only in Europe / Russia). They killed the ACG line because Dick's Sports had a exclusive contract with the product line, so they couldn't get into core shops. If you look at TJ, he had a pro model kit with Orage. Nike had to of given him a lot of money to leave brand that gave him a pro model. Also, Jossi, that dude got paid too. Why would you leave Oakley which has one of the best product on the market as far a tech, style and core.
I also heard a rumor that 6.0 may be done. The new "Nike Action Sports" brand will be, Nike SB, Nike Surf, and Nike Snow. Where the money is at. Look at their team and how they position / pair their athletes. Nike SB just signed Koston a few years ago. SB will focus on the LA and NYC (big city / urban) market. Nike Surf will focus on Australia, Julian Wilson signed a contract for 5 year, $5 million. And finally Nike Snow will focus on Europe. Their big guns are Gigi and Müller. They do have Kass but his pro career is coming to an end. He also got paid a lot to leave Vans. A source of mine said that he signed a multi million dollar contract with Nike. He is one of the top three pair snowboarders 1) White 2) Kass 3) Rice, according to Transworld Business. Nike could care less about skiing. They probably added skiing to 6.0 to make it 6 sports. Surf, Moto, BMX, Wake, Snowboard and Ski. Also, if you think about it how may newschoolers wear snowboard outerwear?
Although I do wear Nike shoes. I only wear SB and running shoes, I don't wear 6.0 because their quality sucks.
C.R.E.A.M.!!!