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I notice Coca Cola and other major players, such as Chevy and Nintendo, place their bands heavily on rails and boxes in Canada and Europe especially, while in the states, where the prime parks are, there is rarely a branded jib (other than the park/resort itself, or a sponsored feature).
From a monetezation standpoint, what is holding back resorts such as Breck or Big Bear to not slap corporate advertising on their jibs? I know you dont want to see it, but more $$$ = mo' features, ya dig?