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Marketing on Jibs

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alpineplease
Posts: 2791 - Karma: 1,789
I notice Coca Cola and other major players, such as Chevy and Nintendo, place their bands heavily on rails and boxes in Canada and Europe especially, while in the states, where the prime parks are, there is rarely a branded jib (other than the park/resort itself, or a sponsored feature).

From a monetezation standpoint, what is holding back resorts such as Breck or Big Bear to not slap corporate advertising on their jibs? I know you dont want to see it, but more $$$ = mo' features, ya dig?

Lets hear your facts/$0.02.
May 26 2011 2:17AM
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RudyGarmisch
Posts: 25443 - Karma: 13,844
Skiing is all about money anyways, if I'm sliding a box, why not drink a Mountain Dew at the same time.
May 26 2011 2:18AM
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TheButterHashira
Posts: 9691 - Karma: 1,702
A lot of big resorts seem to just paint all their shit the same color in the states. I like it when people get to paint cool shit on the features. There are a couple redbull features at my hill and little stickers or logos on rails but they still have pretty cool paintjobs.
May 26 2011 2:24AM
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Earl_Globz
Posts: 1553 - Karma: 808
our resort actually just capitalized on this. we've got vitamin water scullcandy and rome features. Maybe not coke or pepsi, but the was freeeee.

Come out to Seven Springs everyone! Our parks kick ass! 95ft tables last season and a world class superpipe. boo ya.

ridesevensprings.com

May 26 2011 2:46AM
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Ducky.
Posts: 5811 - Karma: 1,420
95 ft, huh?
May 26 2011 2:57AM
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snowswinger
Posts: 261 - Karma: 25
This doesnt apply to all resorts, but it has something to do with some of the resorts leasing the land from the National Forests. the rules differ state to state.
May 26 2011 3:18AM
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Big-Steez
Posts: 531 - Karma: 115
some people just put stickers on a rail........or some companies sp[onsor some rails for real....
May 26 2011 8:58AM
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Lemuel
Posts: 14489 - Karma: 10,641
Sugarbush has some Cabot features which look boss as fuck.
May 26 2011 12:02PM
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RubberSoul
Posts: 11249 - Karma: 14,642
gotta be my favorite (least-hated) form of advertising to see.. plus a lot of times features with sponsors on it are usually pretty cool/big/good/interesting
May 26 2011 12:05PM
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.Blake.
Posts: 1911 - Karma: 38
Well it just so happens I work in the advertising industry so I will tell you why some don't as briefly as possible.

Larger mountains like Whistler can charge more money for sponsored parks due to the amount of people who ski the mountain (which Nintendo can find out by number of season ticket holders, park passes, lift tickets sold a day, etc.). Since whistler is so large, they probably stand to make more money selling park sponsorships to companies than branding it internally. (most people know of Whistler especially those who will be watching clips of boarders and skiers riding in the park.) Other mountains may prove to actually make a larger profit from keeping their own brand on the park features with hopes that appearances in videos, magazines and online outlets will increase their exposure and therefore increase ticket sales.

Ok so that got more serious than I wanted. Hope you all get some buns this weekend.
May 26 2011 12:50PM
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R.Fahey
Posts: 8602 - Karma: 539
A lot of larger resorts have an overall park sponsor I think.  Mammoth had/has the "Vans Unbound Park", Whistler/Blackcomb is Nintendo, Park City is almost all Monster. 

I think those companies contribute a ton of money to parks to make it their park.  I do know Bing gave PC 20K just for a few Bing decals on stuff.

Which Euro parks are you talking about? 
May 26 2011 2:16PM
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j.bird
Posts: 6680 - Karma: 15
Well it just so happens that you are just blowing hot air. You mgiht work in advertising, but not ski resort management/marketing.

There is nothing stating that you can't have both advertisements for your own resort and corporate sponsors on features, or even the SAME feature. They are not mutually exclusive concepts.

We all understand the idea of exposure and how advertisers develop pricing scales and compensate resorts depending on the distribution and circulation of the media created in their park.

The #1 reason why it doesn't happen is because of Forest Service Laws. Most resorts are just operating on national forest land with permits. Those permits HARSHLY prohibit sales of advertising to other companies.
May 26 2011 2:54PM
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snowswinger
Posts: 261 - Karma: 25

agree 100%

May 26 2011 3:29PM
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monkatizer
Posts: 4704 - Karma: 1,518
bristol mountain used to have an intense milk ad on the big battleship rail...
May 26 2011 3:34PM
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A.Eberhard
Posts: 4426 - Karma: 415
Rockstar energy sponsors a few parks here in Quebec. I'm pretty sure it's a tiny amount they pay to do it though. Nobody is really fighting to put their name on the side of boxes and rails so I couldn't see a large sum of money paid, but it helps cover some expenses of the park.
May 26 2011 3:36PM
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yourthemannowdog
Posts: 4541 - Karma: 313
I don't mind it. If it makes the mountain more money, let them do it. I don't feel compelled to buy red bull because of an advertisement. It is aimed more towards people in there 20s who ski twice a year
May 26 2011 9:51PM
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Earl_Globz
Posts: 1553 - Karma: 808
oh im sorry we only had those the week of the forum shoot. our typical big jump line ranges from 55 to 75ft. but thats nothing compared to our 550 foot superpipe with 22ft walls..... best on the east coast bitches! Look it up!

Jun 9 2011 4:42AM
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BIGben*
Posts: 1942 - Karma: 8
.
Jun 9 2011 6:14AM
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PON3
Posts: 3817 - Karma: 783
Its a iffy subject, on one hand if a company sponsors/advertises something it puts some amount of capital in it, so you might get a cool feature out of the deal, like something more expensive than what the park could afford. On the other hand if you advertise too much it just looks terrible. Example like the modern baseball stadium. I remember a day when there wouldn't be any ads at all and you can see the beautiful stadium, now its all ads and that's it! its sad. I don't want to ride a park where your overwhelmed with advertising and it would just make the park look not as good.
Jun 9 2011 10:35AM
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I_Am_Mod
Posts: 13214 - Karma: 3,753
kronplatz Italy even had a brandnew minicooper behind one of their jumps as advertising
together with several other cool stuff, a guy climbing one of the edges of the jump, an entire nike 6.0 stairset, etc.

the rails and features were however kinda tight, plain white with the kronplatz logo, only the blakc/orange nike 6.0 jibs were different....

only real advertising were some banners on the backside of kickers
Jun 9 2011 10:42AM
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array.
Posts: 2439 - Karma: 202
The baseball stadium sponsors are boring because you cant jib them.
Jun 9 2011 11:05AM
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P-HAGAR
Posts: 608 - Karma: 159
the cabot features are not that boss i would say....unless there's some new features for this year? but haha our mountain is sponsored by cheese
Jun 9 2011 2:47PM
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TWoods
Posts: 10014 - Karma: 8,386
I don't really care who is sponsoring the parks; If they are giving money to the mountain to make a better park, I say throw the logo all over the place. Parks are generally just a giant money hole for resorts anyways. Big sponsors are great to get things moving and make things more fun.


(within reason, I'd rather not see cig endorsements and the like.)
Jun 9 2011 2:56PM
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