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January, 2025

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Unfortunate coincidence from Backcountry, with apology

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zerospinskier
Posts: 4867 - Karma: 350
I saw this in my email today. Their mass emails ended up sending out a witty comment that correlated to a really shitty time with the tornadoes. It is an honest mistake, but definitely a foot-in-mouth moment.

First email:

Click for larger image
Click for larger image


Then today:


We messed up. Yesterday, as the people of Alabama dealt with the devastating aftermath of an intensely damaging and life-taking tornado, we neglected to put a stop to the distribution of an email with the header: "Mother Nature hates you. Deal with it." This was extremely insensitive and offensive, and we are so sorry.

Please accept our sincerest apologies for this mistake. What was intended to be witty marketing copy may have been when we wrote these words two weeks ago, but in light of current events and the suffering of people affected by Mother Nature's wrath, it is not only not witty, it is completely unacceptable.

We at Backcountry.com send our deepest condolences to the families of those who lost their lives and to everyone now faced with rebuilding their homes and their communities. And again, we extend our sincerest apologies for our lack of foresight and our complete insensitivity in sending yesterday's email.

Sincerely,
Jill Layfield
CEO
Backcountry.com
Apr 28 2011 6:08PM
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pinhead_larry
Posts: 891 - Karma: 20
BAHAHAHA---oh sorry i'm not supposed to laugh.
Apr 28 2011 6:10PM
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Static
Posts: 8581 - Karma: 4,054
ha,ha
Apr 28 2011 6:13PM
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3-6-steeze
Posts: 1135 - Karma: 147
Haha that sucks, but they weren't purposely being terrible. I love Backcountry
Apr 28 2011 6:14PM
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adamlukowski
Posts: 3676 - Karma: 311
When i saw that they sent this out a few weeks ago, and just didn't realize to stop sending it recently, it made it better.
Apr 28 2011 6:17PM
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Chompo.
Posts: 4952 - Karma: 88
im not gonna lie, that is pretty funny.
Apr 28 2011 6:19PM
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Reonic
Posts: 430 - Karma: 10
Classy of them to make an apology

Apr 28 2011 6:22PM
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Alex_G
Posts: 11902 - Karma: 1,019
FUCK backcountry.
Apr 28 2011 6:37PM
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SkierX
Posts: 16253 - Karma: 538
Got this too.

Not sure how I feel about it. I think it is a creative marketing campaign and has some value to it. Bad timing though.
Apr 28 2011 11:10PM
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malonius_funk
Posts: 2249 - Karma: 1,500
dangggg unfortunate timing. everybody makes mistakes though, they had no idea that alabama was gonna get rocked.
Apr 28 2011 11:15PM
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Milksteak
Posts: 9948 - Karma: 832
hahahahahahahahahaha
Apr 28 2011 11:17PM
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snowdon
Posts: 2480 - Karma: 391
Haha I literally JUST deleted that email on my phone. It was one of the few spam emails I actually read (for the lols) before hitting delete.
Apr 28 2011 11:28PM
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