Replying to Props to backcountry.com! go buy something from them

Apparently they stepped in to prevent the Utah Avalanche Center from shutting down before the end of the season due to lack of budget.

http://unofficialnetworks.com/2011/04/16/backcountrycom-rescue/

I have nothing to do with backcountry.com, and have never been to utah, but that's the kind of thing that makes me get behind a company more than any advertising or sponsorship.