Apparently they stepped in to prevent the Utah Avalanche Center from shutting down before the end of the season due to lack of budget.
http://unofficialnetworks.com/2011/04/16/backcountrycom-rescue/
I have nothing to do with backcountry.com, and have never been to utah, but that's the kind of thing that makes me get behind a company more than any advertising or sponsorship.
A quick word on blocking ads
It looks like you are using an ad blocker. That's okay. Who doesn't? But without advertising revenue, we can't keep making this site awesome. Click the link below for instructions on disabling adblock.
