Replying to Our Sport

I have a question that I'd love to hear some of your responses and thoughts on it: How do you view the state of our sport today? The feedback I'm curious about is ideas such as:
-Do you think our sport is stagnent at the moment?
-Do you think it still becoming more and more popular/'cool' in comparison to the sport industry or have we somewhat reached a plateau?
-What about talking to people (who aren't involved in the sport at all), what is their reaction to your being a 'skier'?
Also,
-What kind of role do girls in the sport now have?

Am curious at what you all think...