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The Death of Dynastar

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Tremblantskier
Posts: 945 - Karma: 5,423
It has come to my attention that Dynastar has now lost Tanner Rainville, Justin Dorey and Mike Riddle in the span of a year. This truly spells the end for the iconic brands team and the brand itself.

A decade ago Dynastar had the strongest team in the ski industry. Candide Thovex, Mickeal Deschenaux, Phil Larose, Dave Crichton, Phil Belanger, Andy Woods, Liam Downey to name a few have all been on the Dynastar team and managers such as Josh Novotny promoted the brand the the fullest. Today I am only aware of two, Jon Brogan (who enjoys Charlie Sheen gossip status on the board) and Duncan Adams.

Dynastar has only itself to blame. The departure from the Trouble, and Big Trouble lines has spelt disaster for the brand. The new Sixth Sense skis might integrate better edge technology but the graphics are uninspired and the skis ride poorly compared to the more responsive Trouble Makers. Second they have allowed their team to slip away, most notably Mickeal Deschenaux who was denied a pro model even though he helped design the Trouble Maker and won back to back US Open Big Air titles on the skis. Arguably this is because of the poor financial situation Rossignol (who I understand owns the brand) is under but they still have maintained a winning team and visual athletes such as Kevin Rolland and Parker White. By failing to keep the most progressive skiers under one roof, the brand has lost sway in the industry and become an after thought to todays freestyle market.

From making the most progressive skis with eye catching artistic graphics (see Larose Pro, or Candide Pro Models) Dynastar has become a losing company. Hopefully Brogan starts skiing again and Adam podiums at X Games so you fools will have something to market come 2012.

MWM
Mar 7 2011 8:21PM
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garrets
Posts: 1447 - Karma: 60
Isn't Dan Marion on their team?
Mar 7 2011 8:23PM
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Tremblantskier
Posts: 945 - Karma: 5,423
He used to be, I don't believe so anymore.
Mar 7 2011 8:24PM
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FUUUCK
Posts: 18426 - Karma: 4,889
Dynastar basically stopped promoting their skis, I dont think I've ever seen a pair of dynastars available at any demo centre or available to rent at any mountain.
Mar 7 2011 8:29PM
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SkiThe603
Posts: 5376 - Karma: 498
Dynastar isn't dying, but their freeride team is. I am almost certain that almost everyone is skiing is okay with that because Dynastar should stick to their race and all mountain ski, their park skis were never anything amazing so for the sport, it isn't a huge lose.
Mar 7 2011 8:30PM
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Uncle_Remus
Posts: 1880 - Karma: 368
marion rides for volkl and t rains is on klint.
Mar 7 2011 8:30PM
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ashamedkrew
Posts: 1194 - Karma: 424
i still ride dynastars! i don't necessarily like them though
Mar 7 2011 8:32PM
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smooticus
Posts: 1798 - Karma: 27
They still make quality race stuff though dont they. I remember there GS skis back in the day being pretty sick
Mar 7 2011 8:40PM
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derpina
Posts: 2186 - Karma: 55
I didn't read this.

Way too much time on your hands. Get a hobby.


#justsayin
Mar 7 2011 9:12PM
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BREADSTICK
Posts: 19 - Karma: 10
I went to frence a couple of weeks ago and I sa walot of dynastar there, retail and rental.

More then most brands.
Mar 7 2011 9:21PM
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ViktorVaughn
Posts: 173 - Karma: 10
So what's the deal with the freeride team now? can't imagine they'd just be letting it go are they?
Mar 7 2011 9:25PM
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Tremblantskier
Posts: 945 - Karma: 5,423
Perhaps learning to read would help?
Mar 7 2011 9:36PM
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freestyler540
Posts: 13118 - Karma: 19,082
dynastars were weak skis. I were going through a pair every season. There is a acronym to dynastar: Do You Need A Ski Try A Rossignol
Mar 7 2011 9:39PM
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Session
Posts: 5394 - Karma: 22,364
Dynastar is probably going to focus on ski's that will sell. Park ski's were probably just a waste to press. They are a huge brand. And this segment of the industry is small in relation to everything else. Kid's in this segment of the industry are more worried about layering their tall-t's than getting on a quality ski.
Dynastar isn't going to go anywhere. They are just going to sell ski's to their core, and not worry about catering to trend whore's with no money.
Mar 7 2011 9:45PM
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skodeo7
Posts: 14949 - Karma: 9,234
Duncan is the only one still on Dynastar.
Mar 7 2011 10:13PM
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monkatizer
Posts: 4704 - Karma: 1,518
dynastar seems to be becoming more race oriented, kinda slowin down the frestyle/freeride category
Mar 7 2011 10:16PM
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KillaSeason
Posts: 3495 - Karma: 1,774
is Roner still with them?
Mar 7 2011 10:18PM
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mattb912
Posts: 3078 - Karma: 194
what happened to brogan? I know I sound like a typical NS gossip girl, but I am curious
Mar 7 2011 10:18PM
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skier_boy26
Posts: 11295 - Karma: 502
It is a strange collapse.

Graphics blew (that doesn't help with the youth), main riders got hurt and they never pumped the team enough, Quicksilver's selling of Rossignol (and Dynastar) probably didn't help any either.
Mar 7 2011 10:19PM
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pmw
Posts: 5760 - Karma: 831
fu
you deserve an ip ban for sounding like a gay gossip girl

Mar 7 2011 10:21PM
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Karma_Police
Posts: 2655 - Karma: 1,628
What really didn't help is quicksilver just shitting all over rossi.......
Mar 7 2011 10:26PM
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crab_pretzel
Posts: 3919 - Karma: 622
im surprised to hear rossis in trouble. i mean their freestyle and racing team are absolutely kilin it (especailly freestyle if you look at most podiums in the news section here)
Mar 7 2011 10:33PM
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B.Aussie
Posts: 5852 - Karma: 4,531
Dynastar are a dying brand in the race industry. There are very few WC skiers on them and even the lower levels are starting to break away from them. The new ones have a cool top sheet which I believe have sold a few more, but it has no where near as much support as it used to.
Mar 7 2011 11:47PM
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Z-Juice
Posts: 3151 - Karma: 1,504

I thought this

Mar 7 2011 11:49PM
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fratskier69
Posts: 1868 - Karma: 1,271

i dont see how they were bad for skiing...

Mar 8 2011 12:10AM
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fratskier69
Posts: 1868 - Karma: 1,271

i dont see how they were bad for skiing...

Mar 8 2011 12:10AM
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fratskier69
Posts: 1868 - Karma: 1,271

i dont see how they were bad for skiing...

Mar 8 2011 12:10AM
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Flying~Squirrel
Posts: 6494 - Karma: 192
they have been selling a shit ton of race skis this year. they are just taking over where atomic left off: atomic stopped making good race skis, and began making nice freeride skis, and dynastar is doing the opposite. but seriously, their race skis are everywhere now.
Mar 8 2011 12:12AM
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Flying~Squirrel
Posts: 6494 - Karma: 192
they have been selling a shit ton of race skis this year. they are just taking over where atomic left off: atomic stopped making good race skis, and began making nice freeride skis, and dynastar is doing the opposite. but seriously, their race skis are everywhere now.
Mar 8 2011 12:12AM
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aquinn
Posts: 824 - Karma: 217
dynastar doesnt only make park skis
Mar 8 2011 12:20AM
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japanada
Posts: 13785 - Karma: 1,956
dynastar race skis this year are just the rossis with a dynastar top sheet. Same construction, same dims, same rossi tips.
Mar 8 2011 12:47AM
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ace_
Posts: 3189 - Karma: 39
lolol atomic stopped making good race skis lololololololololoolololol lololololololololololol
Mar 8 2011 1:02AM
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RubberSoul
Posts: 11249 - Karma: 14,642
that's too bad. i guess. the first troublemakers were nasty, apart from their edges of course
Mar 8 2011 1:13AM
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Yung_Gnarley
Posts: 9093 - Karma: 3,040
How do you have time to do this?
Mar 8 2011 1:14AM
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Blake.P
Posts: 9894 - Karma: 3,585
i am still riding a pair of troublemakers (the ones with the green topsheet) and they are still holding up. theyre pretty good skis
Mar 8 2011 1:15AM
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Blake.P
Posts: 9894 - Karma: 3,585
i am still riding a pair of troublemakers (the ones with the green topsheet) and they are still holding up. theyre pretty good skis
Mar 8 2011 1:15AM
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Rbamf
Posts: 792 - Karma: 15
FUCK DYNASTAR

In other news, on the big mountain side of the sport, dynastar has discontinued the legend pro xxl. 

to those who say, wtf is that?  it was the baddest, stiffest, big mountain ski they ever made.  people were fucking scared of these skis.  except for freeski competitors.

but, they discontinued them and replaced them with a family ski.  why?

$$$$$

the family ski has a  larger market than the race bred big mountain ski.

wtf should you care?  because dynastar isn't in it for the love of the sport.  they are only in it to turn a dollar.  obviously they need to stay in business.  but fuck, when a company loses that love for which it produces, then it loses its soul.

in conclusion, fuck dynastar.  (i still ski on xxls nearly everyday and love them)
Mar 8 2011 1:40AM
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ectreeskier11
Posts: 697 - Karma: 366
it does suck they stopped making the XXL, the 194 was the first fat ski i eve owned and probably the best all around big mtn pow ski ever.
Mar 8 2011 1:47AM
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bret
Posts: 2848 - Karma: 839
it's a shame. those old green troublemakers were my favorite park skis. and even after i'd replaced them, they lasted for EVER and stopped the gap when i was in between skis or my surfaces kept breaking. probably close to 250 days on them by the time they were finally retired.

: ( always liked dynastar
Mar 8 2011 1:55AM
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Mr_pretzel
Posts: 4616 - Karma: 1,290
Dynastar aint going nowhere.

You guys think everything revolves around the us, it doesn't.

Here in europe both dynastar and rossi are doing quite well.
Mar 8 2011 2:31AM
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bret
Posts: 2848 - Karma: 839
nah i'm not under the impression that everything revolves around us. i'm just disappointed about the false impression that some kids (new to the sport) get, thinking that dynastar's departure from freeride would be no big loss... the skis and the team were sick, and it would be a shame to see them fade from this segment of the industry.
Mar 8 2011 2:39AM
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appa
Posts: 2249 - Karma: 1,739
i miss the trouble makers :'(
Mar 8 2011 8:17AM
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jayamait
Posts: 2567 - Karma: 1,347
.
Mar 8 2011 8:52AM
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K-Thomas
Posts: 2700 - Karma: 604
They were pretty much sold out of everything this year. Good year for em. Also... Lange boots did incredibly well this year with the new molds.
Mar 8 2011 8:53AM
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SkierX
Posts: 16253 - Karma: 538
Dynastar certainly isn't dieing as a company. Dynastar may be losing importance in park-skiing, but their brand identity is STRONG elsewhere in the sport.

They are focusing on their best assets and I don't disagree with their choice. Better to excel at one thing than to be mediocre at two.
Mar 8 2011 9:48AM
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rudager
Posts: 11335 - Karma: 4,631
Really?

That's a shame. Those things were sick. I haven't skied them, but I've always wanted to try a pair.

Adding to other posts, I don't think Dynastar will die. If you Euros out there still say they're trucking hard, then keep on trucking.
I think they might just fall under the radar for a couple seasons here in North America.

But if they really did discontinue the Legend Pro XXL, they might take a beating from that.
Mar 8 2011 9:51AM
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Matty_C
Posts: 2598 - Karma: 236
Yeah I think Dyna will be ok. Maybe they just felt the park market is just too saturated. I do know that one of the main reasons coreUPT sold rebranded dynastars in year 1 was that dyna massively overproduced their park range and then realised they wouldn't sell them, so sold them to coreUPT for cut-price. good bit of business for coreUPT i'd say.

Bare in mind the rental and all-mtn market is far far bigger than the freeski market. Dyna's all mtn range, the sultans are really good all mtn skis and they are everywhere in EU.

Having a good team isn't everything. Biggest ski manufacturer in the world? ELAN. how good is their freeski team?
Mar 8 2011 12:26PM
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Gnarwall
Posts: 1180 - Karma: 50
lots of dynastars in Europe. go to a shop and you'll see them.
Mar 8 2011 12:34PM
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