All legal bullshit aside; would you rather support this company:
http://skiingbusiness.com/2902/uncategorized/2011-12-ski-preview-rossignol/
or
http://skiingbusiness.com/2824/uncategorized/2011-12-ski-preview-armada/
?
Should you support a company that subscribes to this mentality:
"What market segment are you focusing on? How and why?
We are a ski company made up of a lot of talented people. We are athlete, design and art driven and our team is composed of a group of athletes at the top of their game. Our designers are seasoned professionals who are passionate about the sport. Together we design and build skis for today’s youth market who thrive on the alternative side of skiing. Armada’s focus is solely on twin tip designed skis with rocker and camber for backcountry, big mountain, and all mountain adventures. These skis are the ultimate in all-round performance.
Another huge part of our business is park & pipe skis. These skis are developed for skiers pushing the limits beyond imagination to levels no one ever thought were possible. These skis have to handle the abuse from hitting all the features and rails in today’s top ski parks."
or a group of French wussies who are clearly just focused on money and don't give a rats ass about our sport:
"What market segment are you focusing on? How and why?
All-mountain is our focus because it has the broadest consumer base."