I find myself watching the smith ads over and over and over, and I can honestly say they have made an impact on the number of times I think about their product or visit their website.
I think of all the intrusive, annoying, and just silly ads that sometimes grace NS, Smith has finally done it right.
It just makes too much sense. Show short banger clips of the top athletes doing what the demographic loves, skiing.
I click them regularly just to let it be known as well.
Other companies follow suit!!
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