Replying to How best to export Gopro footy from iMovie for web viewing?

DISCLAIMER: I know that iMovie sucks. I know that I have basically zero talent for editing. That said, read on.

I'm trying to find out a bit more about what export settings work best for Gopro footy (960p, 30fps) piped through iMovie. All the web vids I've created certainly lose a bit of quality, and it seems dumb to have a cam with such acuity only to lose it when it goes online.

Any good solutions?

Thanks.