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Quoted from their website as a description of their Gonzo jacket:
"Ramp-up your steezy style with this eye-catching, functional snowsports jacket."
..."steezy style"? "Ramp up"? I knew it felt weird having northface in the action sports world. Huge props to Riddle/Martini/Wallisch for joining their team and bringing in a newcomer to the freeski world, but let's just hope they work on their marketing.
