Replying to Oakley is Going 3D

Copied from oakley's website:


Oakley To Debut 3D Eyewear

Oakley recently announced the upcoming debut of its innovative new 3D eyewear. The new 3D glasses will give movie audiences the superior technologies developed specifically for Oakley 3D eyewear, assuring a premium 3D experience.

To engineer Oakley 3D eyewear, Oakley combined its industry-leading frame innovations with lens technologies that maximize the 3D experience by offering unprecedented levels of clarity and visual fidelity. Oakley 3D eyewear features HDO-3D™, a collection of proprietary lens innovations that have achieved the first optically correct 3D eyewear on Earth.* Oakley 3D lenses virtually eliminate the ghosting or “crosstalk” between images that reach each eye from one moment to the next, a potential problem with inferior 3D eyewear.

A second key difference between Oakley 3D eyewear and conventional designs is the lens curvature. Greater curvature around the eyes provides a wider field of view, but without highly precise optics, even a mild curve can cause visual distortion. Oakley technology maintains optical clarity so the wearer can enjoy a wide field of sharp vision. The curvature of Oakley 3D lenses has the added benefit of minimizing distracting glare.

A special rendition of a popular Oakley sunglasses frame, 3D Gascan is designed with a proprietary Three-Point Fit to retain the lenses in precise optical alignment. The fit optimizes comfort by eliminating the unbalanced pressure points common with ordinary frames. Oakley’s durable yet lightweight frame makes contact only at the sides of the head and bridge of the nose, and it does not hook the ears like conventional frames made with curved ear-stems.

Oakley 3D lenses were developed to deliver a prime entertainment experience in cinemas that utilize passive polarization, the technology found in most 3D theaters. Oakley is also pursuing partnerships with manufacturers of home 3D systems that utilize passive polarization technology. This will allow consumers to use the same eyewear for home and cinema 3D entertainment.

Oakley 3D glasses are optimized for indoor cinema application and not intended for outdoor use. The technology in 3D polarization is not ideal for normal daily outdoor use and will not provide the same level of performance as sunglasses.

*Conventional non-prescription lenses that are designed and manufactured with inferior technologies may cause visual distortion due to deficiencies including refractive power, optical astigmatism and prismatic power. Oakley technology addresses these deficiencies, allowing the company to offer the first optically correct 3D eyewear on Earth.


-------------------------------------------------------------


Why the hell is oakley making 3d glasses.... stick to expensive sunglasses and sick goggles please