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Middle Clothing is a relatively new clothing company designed with snow in mind. The 2010 fall/ winter line was designed to fit like a regular shirt, be long like a tall tee, and have characteristics of a base layer. Middle clothing has strong environmental goals and is also aware of the problems with outsourcing. That's why all Middle Clothing products are manufactured in Canada to keep jobs in Canada and to eliminate the risk of creating more sweatshops. Support local businesses. (Taken from their hangtag).
Their gear is super legit. made of natural bamboo. Its light, comfortable and fits so well. They hooked me up with a free shirt from a contest i entered while at the Toronto Ski Show. The guy that runs the small company is super legit and really down to earth. The products are well worth the price. Check them out!
http://middleclothing.ca/about.html