Oakley Product Placement

wow thats pretty funny. i thought they would be wearing like special high tech shit... nice job oakley

Oakley Marketing > Red Bull Marketing?

Im pretty sure I saw one guy with a gopro on.

yeaah men, im chilean and ive been seeing how they have been pulling out these 33 miners from 700 meter underground and its pretty amasing

i also saw a dude with a gp pro, but i dont think it was acutally a miner...

A+ product & ingenious marketing

i saw that today on i think yahoo, $450 each pair. great product marketing.

Red bull marketing is pretty mindless.

Throw big events and make big names wear helmets that say red bull on it.

And making good looking girls give it out to horny guys fo' free, in hope of creating addictions in the youth of America.

this is what CNN said A camera attached to the Fenix rescue capsule shows what it looks like inside the tunnel.
that camera was a GOPRO

and it has been working perfectly

they're making huge strides marketing wise as well as promoting social responsibility on a global scale. genius.

1. get people stuck in a mine
2. make world wide news
3. donate 35 pairs of sun glasses
4. ???????
5. profit

The rescue team in Chile is relying on Oakley eyewear to protect the miners’ eyes when they are brought back to the surface.

A few weeks ago, Oakley was approached by a Chilean journalist who was covering the rescue efforts and had recommended Oakley to the Chilean private health insurer, known as ACHS “Association Chilena de Seguridad”, for eyewear protection for the miners once they surfaced.

Based on their requirements and full product specifications, Oakley donated 35 pairs of Oakley Radar® with Black Iridium® lenses in Path™ and Range® lens shapes for the miners who will need the protection of Oakley sunglasses as their eyes return to normal. Minister of Mining Laurence Golborne (who is leading the rescue) has asked to wear one of the extra pairs to show solidarity.

About the product:

Oakley Radar sunglasses feature a single-lens shield that wraps around the eyes. This will give the miners optimal protection from sunlight — not just straight ahead but at the sides of their eyes.
The Radar frames will be matched with Oakley’s darkest lens. A Dark Grey base is combined with Black Iridium lens coating that balances light and reduces glare. The miners’ color perception may be reduced after the long period in dim light, and this lens is designed to maintain accurate color perception.
Two lens shapes (“Path” and “Range”) will be included with the interchangeable lens design. Both shapes provide excellent coverage, and the difference in shape will allow for variances in facial anatomy to give each miner the best possible sun blockage.
The miners’ eyes will be dilated, and this brings the risk of added UV exposure to delicate structures within the eye. Oakley Plutonite® lens material filters out 100% of all UVA, UVB, UVC and harmful blue light up to 400nm.
Radar lenses are enhanced with a hydrophobic/oleophobic coating that prevents water from leaving sheens that can obstruct vision. It also sheds mud and repels oils and dust. This will help keep the miners’ vision clear during rescue operations.
It will take extended time for the miners’ eyes to return to normal, and ordinary activities will come with added risk. For high-velocity and high-mass impact resistance, Radar sunglasses meet the uncompromising standards of the American National Standards Institute’s Z87.1 testing series.
Radar exceeds the Z87.1 standards for visual clarity and fidelity, so the miners will have the best possible vision as their eyes return to normal.
Our hearts are with the rescue team and the miners as we hope for a joyous end to the crisis.

getting trapped in a mine is SO RED BULL!

Why would they waste all those good sunglases on miners?

with all due respect,

You're from East Lyme, CT.  Do you even have a damn clue why your town/region is called Lyme?

btw im from Santiago, Chile.

Yes. I want to put this in my sig.

ahh thats what I wasnt sure about. I thought about how akward it must be to tell those guys to slap on a camera when all they are thinking about is getting the hell out of there. I thought it didnt make sense.

Do it you wont.

Tight is east.

wtf?

I fond it disgusting that a company like oakley would use this disaster as an advantage to get more money.

I don't think you read this thread...


They got an opportunity, and took it. Wouldn't you? They're helping both the miners and the company. It's a win-win.

it's genius as a marketing strategy but it doesn't sit well with me that they'd abuse a situation like this.

+K

it says that oakley was approached by a medical company in chile.

i didn't read the thread other than the first post.