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i think it's more of an attack on industry/commercialization/outsourcing and making huge markups and profit margins in general: as in, we paying a shit ton for all of our awesome stuff compared to how much they pay the workers in shitty factories in asia. basically an attack on all that we see on tv and the fact that we buy it up. thought it was really well done and a cool thing to have broadcasted so widely. my 2 cents