You can't aruge that eminem has a talent. His lyrics are colourful, his flow is solid, and his music is just good. On top of all that, he markets himself extremely well. The old adage 'any publicity is good publicity' holds itself especially true for Eminem because he's made himself a controversial figure.
I am questioning, do you think that Eminem only became successful because at the same time he was breaking into the hip hop scene, hip hop music was breaking into the mainstream? In the early 90's most white people were into grunge or alternative music and hip hop music was shunned by these same people. Had Eminem broke into the scene then, do you think he would have been accepted?
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'It’s a wonder I haven’t abandoned all my ideals, they seem so absurd and impractical. Yet I cling to them because I still believe, in spite of everything, that people are truly good at heart.' - Anne Frank