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it won't catch on, i dont think, what would you perfer, to wake up in the morning, and put on a shirt, or wake up, and get someone to spend 5-10 mins spraying on a shirt.
obviously it has a long way to go as far as being completely marketable in the main stream. just the concept was pretty cool that it was actually possible to develop something like this! i think it's nuts, and if anything, the medical use seems great, and otherwise would probably be considered more of a high end luxury item.