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WHY DID HE CALL IT THE TITS?????
^Thanks!
http://skiingbusiness.com/files/2011/01/4frntskis.gif
YLE (men’s)
Ski dimensions: 138-118-138 (177), 140-119-140 (187)
Available length of skis: 177, 187
Target market with the featured skis: Progressive freeriders.
Two sentence description of featured skis: The YLE was designed and prototyped by Wiley Miller and Cody Barnhill in our in-house prototyping facility (The White Room). The YLE is a near symmetrical big-mountain park ski with tip and tail rocker, built to take Wiley’s style of progressive tricks, stomped switch landings and big lines to the backcountry.
Aretha (women’s)
Ski dimensions: 124-100-116 (159), 124-100-116 (168), 129-104-116 (175)
Available length of skis: 159, 168, 175
Target market with the featured skis: Women who ski better than their man.
Two sentence description of featured skis: Building on the success of the Madonna, the Aretha takes women’s specific construction and adds modern shapes and an early-rise tip. The Aretha is the do-it-all ski for hard charging women who want stability in all conditions: from powder, to crud, to mach-ing down the groomers on the way back to the lift.
Nice!