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Pretty great video showing the difference between the 5D MkII and 7D in terms of field of view. An excellent example how lenses look on a full frame vs. crop-sensor camera.
While I agree thats not cool, the lack of duel DIGIC 4s probably made it very hard for Canon to offer that. The data rate from a full frame sensor would be very high.
I actually have no idea why, but thats my best guess....