via another thread
"Another post about Fuel TV got me thinking. As we know, they currently air very little skiing and almost no freestyle skiing. My guess is they don't believe it's marketable--that enough people would watch a whole series to justify giving that space to skiing and not surfing, skating, snowboarding, etc.
So here is my bright idea. Firsthand gets up close and personal with one athlete's daily life. To my knowledge, it has never covered a skier. If we, as a community, could get behind one athlete for Firsthand and demonstrate that skiers are a large and engaged audience, maybe we could get one episode, and in the process, demonstrate the potential for a whole series."
remember this!
it's happening now!
this could be very big for the ski industry ($)