Replying to Easiest/first snowboard sponsors to get?

gonna keep this quick

have a cousin who lives in vt, will be 17 in november

he is looking at trying to get sponsored

has the skills, good attitude, sorry i dont have the vid yet

what companies are good to start with talking to, and which ones are a waste of time?

he was also looking at ski/snowboard shops in VT to start, probably going in with a dvd and some other small stuff that shows who he is. good idea yay or nay?

thanks for any replies
+karma