Genius or Faliure?

little_ey

Posts: 609 - Karma: 392

Karma: 392

Posts: 609

Ridiculous

Genius or Failure?
Either way this company gets your attention.

Menstruation Skateboards@secession Wien

Im Zuge der Ausstellung where do we go from here? gibt es die Menstruation Decks noch bis Ende August 2010 zu sehen.

Fotos von Ida Kreutzer und Clemens Lippl.

Sunday, May 9, 2010 Menstruation Skateboards

Thema meiner Diplomarbeit war die Gründung eines fiktiven Skateboardlabels für Mädchen. Es erschien mir immer schon unpassend, dass Skateboardlabels durch die Bank auf diskriminierendes Design bei ihren weiblichen Kunden setzen. Zum Teufel mit Rosa, Schmetterlingen und floralen Mustern. Mädchen, die tatsächlich auf diesen Girlie-Scheiß stehen, fahren nicht Skateboard, sondern reiten und lesen Wendy. "Menstruation Skateboards" ist ein selbstbewusstes, feministisches, polarisierendes Corporate Identity Projekt basierend auf eine Marktlücke und ist alles, bloß nicht nett. Jänner 2007

logotype

decks

poster

freecards/t-shirts

print ads

Jul 23 2010 3:19PM

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yuck

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Karma: 2,090

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Crazy Fool

the title of this thread is a failure*

Jul 23 2010 3:20PM

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.frenchy

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Karma: 12,323

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Post Whore

hahah thats pretty funny, couldnt read watever that language was though.

Jul 23 2010 3:21PM

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ChrisSkisChronic

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Insane

Spechens die English?

Jul 23 2010 3:22PM

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beezey

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Karma: 427

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Crazy Fool

I do not feel insulted nor impowered, just embarresed the concept was funny.........and then it drove to failure

Jul 23 2010 3:22PM

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1337

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Karma: 29,246

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Basement Dweller

Sprechen sie Deutsch?

Nein

Jul 23 2010 3:26PM

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SMH[-__-]

Posts: 545 - Karma: 13

Karma: 13

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Ridiculous

a failure of epic proportions

Jul 23 2010 3:30PM

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Schlop

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Karma: 24

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Addict

The decks are sick but the ad campaign goes a bit far haha

Jul 23 2010 3:31PM

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Utard

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Addict

lolwut

Jul 23 2010 3:32PM

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ROOS.

Posts: 1992 - Karma: 39

Karma: 39

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Insane

all of it is kind of stupid accept the tampon bullet made me laugh, that was genius

Jul 23 2010 3:33PM

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Stickerbrush

Posts: 363 - Karma: 22

Karma: 22

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Loner

It's German. A girl made this fictitious skateboard company as her diploma thesis. And she thinks that pink-flower-girlie designs are stupid because chicks that are into it are riding horses and don't skate. Her "confident and feminin project is based on a market gap and is everything but nice.

She tried too much imo...

Jul 23 2010 3:42PM

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TLTQ

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Karma: 29

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Ridiculous

bullet tampon=win

very interesting concept......I honestly wouldnt be able to take it serious though....

Jul 23 2010 4:05PM

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JahJahBinks

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Karma: 461

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Addict

what the fuck...

Jul 23 2010 4:14PM

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megadrop5000

Posts: 45 - Karma: 10

Karma: 10

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Lame

BLEEEEEEEEEEEEEEEEEEEEEEEHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH

Jul 23 2010 7:19PM

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mski

Posts: 4791 - Karma: 3,803

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No Life

Wow, Way to hire some dude for marketing with a weird fetish for something that most women hate more than anything. I wonder if any of those women riders even remotely like that name. Just because they are girls and want something that can call their own doesn't mean act like a retard and write obscene things on the bottoms of skateboards and call it a company. If anyone could create a skateboard that has identifiable marketing campaign towards periods I think Deathwish is the only company who could do it right.

Also, if the girls are looking to not be objectified as only eye candy, I would say this works pretty well. I am very distracted.

Jul 23 2010 7:21PM

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IanAvery-Leaf

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Karma: 9,400

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Crazy Fool

wat

Jul 23 2010 7:22PM

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mski

Posts: 4791 - Karma: 3,803

Karma: 3,803

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No Life

My bad, didnt read any of the German. I geuss I understand the gap, but still. Im sure I would puke if there really was a skate company that produced tee shirts and advertisements like that. No girl would be into that. Also, why so vulgar? Is the thesis a statement that men are just vulgar pigs that love blood and that women are not allowed to even has a relation to it because of social standards?

I bet the college professors just loved how racy this was! The only way to get noticed in this day and age is to go over the line.

I don't mind it that much, I just hope I never see any of this product in physical form. Because there will probably be an overly unfeminine dyke getting in my way at the skatepark. Well I geuss it was going to happen sooner or later.

Jul 23 2010 7:33PM

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Arabian.

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Crazy Fool

I think it's just a way women are trying to gross men out. They might as well have replaced all their slogans with "EEWWW PERIODS, GROSS!!!!" and it would come across the same. Just women trying to look hard and try and do something punk. It comes off as juvenile, forced, and immature as a statement and brand. Who cares if you have periods? I know lots of guys who don't give a fuck. Men don't have a slogan called "Taint Cheese skateboards". It's just childish.

Jul 23 2010 7:36PM

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