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For Boone:
Internet brand relations and social media marketing 101
- Never insult your customers/potential customers
- Never say anything that could be construed as insulting a competitor when you are both small fish in a big pond
- Never say anything negative about an online community or individuals within an online community
- If your brand is being systematically trashed (which it isn't), put out the correct information in a positive light and try to engage the community on it
So basically what you should have done here is ignored trash talking from 14 year old kids and just put out positive information on your product to the community, instead you come across looking like a bunch of assholes and there is zero positive impact on your company/brand and you've wasted a bunch of your own time.