In an unprecidented move, Rossi is changing next season's Scratch BC graphic due to public outcry over the image of the woman getting her throat slit by Freddy Krueger.
Those of you who already have a pair, consider them collector's items...
Original article:
Read on Telemark Tips.
Rossignol response below:
ROSSIGNOL REAFFIRMS ITS COMMITMENT TO WOMEN
(Williston, VT) In a decisive move, Rossignol management leaves no question about its commitment to women and its total support in the campaign against violence.
According to François Goulet, President of Rossignol Canada and Exec. V.P. of Rossignol's USA headquarters, 'It was brought to our attention this morning that the graphic on our Scratch BC had an unintended impact. It was originally conceived, by European designers, to be a satire of the cinematic horror flicks of the 80's and 90's. This being said, after reading an article this morning regarding the depiction, we have immediately taken steps to replace the cosmetic on this ski.'
Rossignol's Scratch BC is considered the standard in the ski industry for excellence in backcountry by the youth market. Jeanne-Marie Gand, a Vice President of Rossignol and the first woman named as a Corporate Officer in the hardgoods end of the ski industry, spoke to the subject 'To be honest, I had always understood the concept as being an abstract graphic, however, upon hearing it described otherwise in the article, our Company wants there to be no potential for such an interpretation, and has taken the steps to leave no room for doubt. Rossignol has been leading the charge in the respect and development of our sport for women.'
Mr. Goulet, in his statement, thanked the writer for having brought this to the Company's attention and enabling him to act swiftly and decisively.
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Jeanne-Marie Gand
Vice President
Communications & Advertising
ROSSIGNOL
alpine - snowboard - nordic - outerwear
www.rossignol.com
