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I've got it too, but they are advertising the LFA because they had either a bunch of buyers change their mind and not buy the limited edition, limited about made of the LFA or they decided to put into production, either way they are marketing to a bunch of kids simply to get hit's so they make money, by putting a picture of a 9 year old car.
There not trying to sell the LFA, they are trying to sell their brand and enhance their image. Lexus has had a bit of a middle aged family man, form following function conservative reputation over the years and they are trying to break away from that a bit and move into the sport-luxury trend that is going on (think BMW, Audi etc...). This ad should get people more excited about the IS 250, 350 and F and hopefully attract a broader market.