Hey, I think that in the ski industry, we need better magazines with more interesting contain about what we really want to see : I mean SKIING.
First, look at Freeze Magazine. When my new issue comes out, it takes about 4 minutes of my time then I leave it on the table and I say in head that I will 'Read the interesting articles later'. After these 4 minutes, I've seen all the pictures that we already have seen in a movie or in the previous issue. I've taken a look at the one or two good and new sequence that are sick and then it's over...I have to wait another months to see about some new pictures and maybe one new sequence (if the editor is on fire). I am only talking about freeze because it's the only magazine I have subscribed but when I look around the other mags like Freeskier or Skier, it's the same.
Second, the contain in each issue is soooooo boring. There any at least contain...Maybe the Editor's Note that goes anywhere, when you've finished reading it you ask yourself : what did I just read? or that Brad Holmes shit that is so stupid... This guy is seriously the most moron guy that doesn't make our sport progress at all...or in a good way. There are some articles that are good like the profiles on Hall Belanger or Pollard because it's what we want to hear...What the pros think about what and shit like that... Trips are also not that bad when it's nice backcountry KICKER not powder because maybe powder riding is technical but it's so boring to see...It's nice when you read commentaries about how was a backcountry trip like : we went to that kicker at 5 am to be the first people there and then we sessionned it we saw big 7s and things like that.
What I want to say is no more Holmes shit, more interesting editors note (at least if you have nothing to say, keep it better for the next issue!), to continue profiles on skiers, profiles on parks (not on mountains!) new gear for next year and all the new articles that comes out...How to wax skis....which skis are better for street or skis that are for skiers that needs stability...
Finally, my opinions is clear : more NEW pictures, more NEW sequences (just tell the companies to do better publicities! Oakley are nice but when you see a SEQUENCE with the product in the front it's more interesting and more selling!) Better articles! no more things that makes everybody reading it so bored!
Keep it up!
Axis is good magazine but it's too tight!
Jee-N Bouchard