The Beer Pouch Sweatshirt, totally legit.
"Finally! You can carry around a beer while leaving your hands free to high five a complete stranger in the stands, carry more beer, or operate your hands-free cellphone. The Beer Pouch Sweatshirt is perfect for sporting events, picnics, and really boring offices.
The Beer Pouch Hoodie features a 30 square inch pouch with elastic band and an insulating liner to keep your beer ice cold. The pouch can stretch to accommodate soda cans, bottled water, and even cans of soup and bottles of whipped cream"
http://www.vat19.com/dvds/beer-pouch-sweatshirt-hoodie.cfm?adid=gbase