Replying to Logos in JOSS

Anyone else craving some Red Bull suddenly? I mean product placement is one thing, but those edits were just filled with logos in every shot. On the one hand it is dope that skiers are getting more money, but at the same time it sort of cheapens the edit for me when I am like "Dope shot--oh, consumerism." Is there a point where skiers need to be more discriminate in how they throw their logos around or is it all good as long as there is more cash flowing into the industry?