That's right. According to their team manager (in an interview in the lates FriFlyt), Helly Hansen will no longer be spanserising athletes. PK Hunder, Eric Hjorleifson, JP Solberg and others will have to find new threads to rip.
I don't know what they will do with their support of for example Matchstick, but personally I think it would be sweet if PK got picked up by for example Sweet (I know he uses their helmets but they make dope clothes too) and started shooting more with Field again..