Replying to Comcast Rebranding - Welcome to XFINITY!!!

Dunno if anyone has heard about this, but this has to be the DUMBEST thing I have seen in a LONG LONG time.

In case you don't know, Comcast is being renamed as XFINITY.  Yes, XFINITY.  Apparently they feel we still are a part of the era where adding X to everything makes it infinitely cooler (pun intended..).

"Where does the name XFINITY come from?

XFINITY stands for infinite content choices (the "infinity") and cross-platform features (that's the "X").  The idea behind XFINITY stems from an initiative called "Project Infinity."  We announced this initiative at the Consumer Electronics Show in January 2008 and introduced Project Infinity for the first time.  Project Infinity is about offering our customers exponentially more content choices and that means we'll continually offer more Video On Demand, more HD, more channels, and more online video.

When we first announced Project Infinity in 2008, we had 10,000 Video On Demand choices.  This year, we'll have 20,000 choices and that number will continue to increase significantly over time.  At the same time, we began to roll out faster Internet speeds with DOCSIS 3.0 technology that delivers some of the fastest Internet speeds available.  More recently, we added thousands of TV and movie choices for consumers to watch online at fancastxfinitytv.com and are adding 100+ HD channels and 5,000 HD choices On Demand.  As these products evolved, and as new cross-platform features were being introduced, we wanted a new, more unified product name for these new products as we roll them out across the country.  XFINITY is that name. "

http://www.xfinity.com/welcome/