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I think a cool theme for the whole speech would be kind of like 'why people enjoy skiing'
It sounds silly but kinda just like look into what draws people to skiing. There has to be something about it that makes people devote their lives to it. Especially when you look at it - how does skiing benefit people. I mean injuries, money, time, energy.. there has to be a better way to spend time yet people spend their whole lives skiing. Why must people ski?
I would intro with a narration of the story of the ski bum who got kicked off for trespassing - catches people's attention then goes into why he is like that. You can also end with a few sentences concluding his story.
Don't start with the history....YAWN...never start at the beginning of time for a paper or speech... start at an interesting point that introduces the topic
best of luck, sounds like a fun project