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$80 - would put people off - wouldn't sell as many - plus it's direct comp with Jibberish and you know how that would go down price wise...
$50-$60 - probably about right
$40 - dam i'd buy two! You could order a shit tonne more in bulk, kids won't buy a single hoodie for $80, but i can see them buying two for $40 each!! (it's all commercial pyschology)... boom, sell more units, bulk order more units, thus lower manufacturing costs = more profit - and everyone is stoked on a an awesome hoodie that is super value for money....
for me id say something along the lines off this:
http://www.billabong.com/us/product-cat/264/mens-layers#item_2974_hecktic
but in purple and fluro green, or some other awesome showy colours. and a big NS on the front like the 1st and 3rd hoodies your working on.
being an Australian even a $50 hoodie ends up costing over $100 when converted to australian dollars and then major shipping charges are also applied, so the cheaper the hoodie the better it is on my side.
the non button design is dope
make a variety of colors and have them just be a pullover
top right. the grey button up. id snag one forsure
and nothing. but im really feeling the button up grey one. its something different than the basic hoodie with a logo for once and looks fresh as fuck