Replying to Next years gear!!! Bummed

So i have been looking at the SIA pages and its seems like all the new gear was differnt but not in like a good way. i went through the pages again and noticed a lot (not all) of company's new gear was just cluttered with shit on them of random pictures and graphics. I mean really cluttered like all the gear is covered in this stuff. Has anyone else noticed this? I personally dislike the look..but to each is own. is this wear skiing fashion is going? if so, this sucks!